How To Choose The Social Media Tool That’s Right For You

Finding the right social media tool is essential for any author. Whether you’re new to the world of book marketing or have tried a few different tactics in the past, figuring out which platform will work best for your author brand can be difficult. Before you commit time and resources to a new social media account, ask yourself these questions:

  • What do I want to achieve through social-media marketing?
  • Which demographics are most likely to interact with my content?
  • How much time can I devote toward each platform?
  • Do I have the budget needed to run campaigns on multiple platforms at once?

Consider the demographics of each platform, and whether they match up with your typical reader audience.

Knowing your audience is important, and knowing where they are is even more critical. If you’re targeting a very specific demographic, it’s likely that most of them use specific social media platforms.

For example, if your writing appeals most to women in their 40s and 50s who live in the suburbs of New York City, then Facebook would be a great place to promote. However, if your target market is 30 somethings who live in the USA, Twitter could be better suited for reaching out to those folks.

Think about how much time you can devote to each platform — do you have the time to commit to a new social media account?

The next thing to consider is how much time you can devote to each social media platform. This can be tricky because it depends on your status as a writer. For example, if you’re just starting out and have a full-time job, juggling writing on evenings and weekends, then it’s unlikely that you will be able to spend all day posting multiple times a day across every platform. On the other hand, if you write full-time and an active reader base, then you may be able to spend more time promoting your work.

In order not to spread yourself too thin or end up feeling overwhelmed by having too many accounts (and therefore not engaging enough), think about how much time you gan give to each social platform so that when it comes time for actual posting, you won’t be diluting your effort.

Always keep track of how followers responded to your posts so that you can see what works and what doesn’t.

Always keep track of how followers responded to your posts so that you can see what works and what doesn’t.

You can use analytics to see which posts were most popular among your followers, which ones gained the most engagement (likes, comments), and which ones gained the least. This will give you an idea of what kind of content works best for your audience. You’ll also be able to see which types of posts tend to be more effective at gaining new followers—and thus help inform how often you post in each category.

Here are some suggestions for you to consider:


Hypefury is an app that makes it easy to grow social media accounts and sell more stuff. Hypefury automates your social media marketing helping you manage all your accounts Facebook Instagram Twitter in one place. It also helps grow your audience and increase sales by doing things like scheduling posts and finding followers who are likely to buy from you.


ContentStudio is a social media content tool that helps you publish posts across social media platforms like Facebook, Twitter, LinkedIn and Instagram—with just one click! With ContentStudio’s powerful automation features, you can easily schedule your posts to go live at the right time. It also has a cool Content Curation tool so you’ll never run out of ideas on what to post!


Hootsuite is the world’s most widely used social media management system, with nearly 10 million registered users in more than 200 countries around the globe. Hootsuite allows you to manage multiple social networks through a single, integrated dashboard so you can publish content quickly and measure results effectively, driving your brand forward.

Napoleon Cat

This is a social media tool that helps you to manage all of your social media accounts in one place. You can use it to track and reply to messages, reviews, and comments. You can also use it to automate some of your reader communication, schedule and publish content, and measure your social media marketing performance.

For a more comprehensive list of Social Media tool suggestions, look here.

And you may also be interested in The Best Tools for Content Marketing


The social media landscape is constantly changing, but the principles remain the same. Social media is a powerful tool for increasing your reach and engagement with readers, and it’s a great way to get people talking about you in a positive way (or at least less negative!). It’s also important to remember that using these platforms effectively takes time, patience and creativity — so don’t be afraid to experiment with different approaches until you find one that works for your brand!

Photo by Adem AY on Unsplash


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